Durant, Henry Ford’s rival and founder of General Motors. One example of an entrepreneur who made such a journey is William C. In some cases, the yin and yang come together through the interaction of scientists and managers such as Stookey and Waterman in other situations, it’s a journey taken by a single individual. It is only by going back-and-forth between ideas and markets that an entrepreneur or a company is able to create a fit between product and market. For entrepreneurs, life is a journey on a winding path between the yin and yang, sometimes venturing deep onto one side but then wandering back to the other side. In entrepreneurship, we can think of the yin as being all about knowledge, discovery, and playing with ideas-being open to new possibilities-while the yang is concerned with establishing markets and putting strategy and structure in place. For Daoists, the yin embraces the moon, the feminine, the passive, the emotional, and creativity while the yang represents the sun, the masculine, the active, the rational, and planning. In Chinese Daoist thought, the yin and yang are used to think about how seemingly opposite or contrary forces may actually be complementary, interconnected, and interdependent. represent the dynamic interplay of yin and yang. Elements of entrepreneurship mapped onto the Taijitu, the symbol used in Daoist philosophy to.
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